To celebrate International Women’s Day this year, I want to shout out to some female voiceover heroines. Not the usual suspects, though. Rather than focus on top female voiceover artists who crush it, like Tara Strong, Nancy Cartwright, and …
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A VO Perspective on Superbowl ‘22 Spots
The Superbowl attracts fans. Football fans, concert fans, and fans of the art form that is advertising. Marketing is massive in our world, and Superbowl ads have become known as trendsetting small pieces of cinematic art, ads that reflect changes …
Why Voiceover Diversity is Important Part 2 George’s Voice
It’s Black History Month. Definitely, something to celebrate. But as my social psych grad daughter says, “Mom, pride month and Black History month should not be celebrated only once a year, but year-round” (I know…smart cookie). I’m trying to shake …
Why Diversity in Voiceover is Important Part 1 Yolee’s Voice
There are many reasons why diversity in voiceover is important in media and entertainment. Diversity promotes acceptance, decreases discrimination, promotes better understanding, and enhances perspective. As Denzel Washington said, it’s not about color. It’s about culture. That includes casting decisions …
Super Bowl Commercials – Looking Back
We all know that ads try to influence our decisions, but what about our impact on the evolution of ads themselves? Nothing speaks to this more than Super Bowl commercials. You don’t have to be embedded in the industry (like …
What 2022 Super Bowl Ad Previews Reveal
I honestly can’t remember when Super Bowl ads weren’t equivalent to the Academy Awards in the commercial world. People point to the 1984 Apple Super Bowl spot as the ad that launched the million-dollar scripts. It was groundbreaking, long, and …