Radio commercials were my first love, and one of the first things I did in my very long career as a voiceover actor. I started out in a radio station, and continued to work in radio for a whole decade …
Commercial Voice Over
A VO Perspective on Superbowl ‘22 Spots
The Superbowl attracts fans. Football fans, concert fans, and fans of the art form that is advertising. Marketing is massive in our world, and Superbowl ads have become known as trendsetting small pieces of cinematic art, ads that reflect changes …
Super Bowl Commercials – Looking Back
We all know that ads try to influence our decisions, but what about our impact on the evolution of ads themselves? Nothing speaks to this more than Super Bowl commercials. You don’t have to be embedded in the industry (like …
What 2022 Super Bowl Ad Previews Reveal
I honestly can’t remember when Super Bowl ads weren’t equivalent to the Academy Awards in the commercial world. People point to the 1984 Apple Super Bowl spot as the ad that launched the million-dollar scripts. It was groundbreaking, long, and …
How to Get the Best Voice Over for Promotional Video
Content is King. Bill Gates said it in 1996, and truer words were never spoken. In the same article, he adds, “But to be successful online, a magazine can’t just take what it has in print and move it …
How to Unlock the Power of a 6-Second Ad
In about the time it takes to set a world record for solving a Rubik’s cube, a goldfish to get distracted or for you to watch 75% of a rodeo bull-ride in real-time, companies want to impact you with their …