Health care ads are a mainstay in advertising and the best voice over chosen to present medical messages is a critical part of creative choice. Healthcare commercials achieve their goals through a few specific avenues in terms of vocal tone …
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Why Voice Over is the Key to a Successful PSA
Your craft, profession or career, presents opportunities to be of service. To give back. For a voice over artist, performing the VO on public service announcements (better known as PSAs) hits that sweet spot for me. I’m currently sitting in …
How Copywriters and VoiceOver People Triumph over Disruption
Sipping nectar of the bean and browsing my groups this morning, I was inspired by copywriter chieftain Steve Roller and how many similar cliffs of insanity people in the copywriting and voiceover narration fields have to scale to triumph lately. …
Voice Over Rates: How to Find the Razor Sharp Edge of Pricing your Professional
After sorting out how to find the right voice with top notch audio quality and a quick turnaround time, the big question for producers hiring voiceover professional is rates. How much does it cost to hire a voice actor to …
How to Make Spectacular Commercial Voice Overs
So, it helps to have talent. Obvi, as my kid would say. (Insert age appropriate eye roll here) And a few technical things too, like training, practice and timing. But more than that, the secret sauce in how to …
Behind the Scenes Soda Stream Video Commercial: Scarlett and Me
Is it rare to realize you’ve got a cool behind-the-scenes fact in common with a superstar like Scarlett Johannson? It is for me. And it’s also pretty freaking fun.
In 2014 around Super Bowl Time, Scarlett did her famous …