You’ve been tasked with directing the audio on a commercial, a corporate video or gaming session. You know how you want it to sound, but are you certain you’ll be able to get that from your voice actor?
Actors are …
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Behind the Scenes Soda Stream Video Commercial: Scarlett and Me
Is it rare to realize you’ve got a cool behind-the-scenes fact in common with a superstar like Scarlett Johannson? It is for me. And it’s also pretty freaking fun.
In 2014 around Super Bowl Time, Scarlett did her famous …
Spotlight on a Retail Video Ad: My Voice Over Life
Ask anyone who knows me in my voice over life. I love video ads. In fact, if I had to choose only one form of voice work to do for the rest of my life, it would be commercial voice …
The Private Diary of a Successful TV Voice Over
Once in a while a commercial comes along that gets under your skin. The FGCU Effect produced by Mark Myers or TradeMarky Productions was one such an ad.
The footage is gorgeous. Artfully juxtaposed scenes of life as a …
How to Bring Life to a Commercial Voice Over Script
You receive a voice over script for a new commercial for toothpaste, insurance, or maybe it’s shoes. You’re want to deliver the perfect sound to match the product, but there are no tags or directions to guide your delivery. How …
Is the Mazda Commercial Voice Really George Clooney?
Car commercials are known for being expensive, well-crafted, quality productions. Their budgets are usually generous because, unlike some industries, car companies market their products by marketing lifestyles. So, it’s no surprise that these brands vie for our loyalty by employing …