Health care ads are a mainstay in advertising and the best voice over chosen to present medical messages is a critical part of creative choice. Healthcare commercials achieve their goals through a few specific avenues in terms of vocal tone …
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3 Ways Storytelling is King in Voiceover for Ads and Business
So…what’s your story? Or rather what is your relationship with story? Chances are it’s tight. We humans love story. We swim in it, soak in it, eat it up daily. Hourly, even. But have you stopped to consider your relationship …
How to Make Spectacular Commercial Voice Overs
So, it helps to have talent. Obvi, as my kid would say. (Insert age appropriate eye roll here) And a few technical things too, like training, practice and timing. But more than that, the secret sauce in how to …
Voice Over Insider’s View: Pt 3 Direct Yourself Like an Expert
21st Century voice over means knowing how direct yourself in your own booth. Expertly. If the task seems daunting and you’re a bit shaky on how to deftly turn the tables to be both actor and director, these tips may …
Spotlight on a Retail Video Ad: My Voice Over Life
Ask anyone who knows me in my voice over life. I love video ads. In fact, if I had to choose only one form of voice work to do for the rest of my life, it would be commercial voice …