The first time I saw a rythmo band crawl across the top of a cartoon with words matched in time to the little animated mouth flaps, I was mesmerized, and a little scared. The script scrawled in a racing cursive …
Voiceover Styles
How to Nail the Best Voice Overs for Advertising Case Studies
How do advertising agencies sell their services? They create case studies. Meant to gain clients before selling to their clients, (or afterward for followup campaigns) advertising case studies demonstrate how an ad agency or a media company helped meet …
How to Approach Voice Over for Family Friendly Commercials
Summer time and the living is full of family friendly get-togethers and outings and commercials offering advice on what to do to keep everyone happy and how to save money doing it. To be able to serve Mom, Dad, the …
Best Voice Over: Spotlight on Health Care Ads
Health care ads are a mainstay in advertising and the best voice over chosen to present medical messages is a critical part of creative choice. Healthcare commercials achieve their goals through a few specific avenues in terms of vocal tone …
Being Award Announcer at the WTA Grand Slam of Voice Over
One of the things I love about being a voice over announcer are the places and jobs it takes me vicariously or in person. This October, one of the biggest events in the female tennis world was held in …
Unlock Social Media Super Powers with Voice Over Animation
Say “animation” and most people think of series like The Simpsons or Family Guy. Both are definitely hilarious animated TV shows (and contain equally fun voice over characters). But the kind of animations that lengthen website visitor time and …